Well, on Tuesday, I watched Glee on FOX. As most of us know,
FOX is a channel for young adults and adults. Well I was watching and I saw this Macy’s
commercial. Honestly, I didn’t understand and when I was sitting in the room
with about 6-7 other people, they didn’t get it either. It was basically a
commercial of people yelling about sales? Or to sales? Or because of sales? I
am not really sure what was going on but they really need to rethink their
whole technique of trying to reach out to people. I guess it was effective in
one way because it stuck in my mind but it was also very ineffective because I
have no idea what they were attempting to sell. It was just silly overall.
Honestly, I don’t even think you could tell who their target
audience was. I guess from the timeslot that they selected, you could attempt
to infer that way but still. It was crazy. It was just a bunch of people screaming.
And it’s not like they were screaming a message, it’s like they were trying out
to be a scream queen.
After awhile we figured it out. We figured out that Macy’s
was under new management and that their prices were going to be like they were
having a sale all the time. We also understood that people were screaming
because they were upset about missing the sale that they wanted to go AGAIN. It
was trying to appeal to shopper’s emotions about being frustrated.
Overall, I think their entire PR division or whoever is in
charge of making the commercials should be fired or beaten with sticks for this
failure of an idea. I guess it was a good idea but the way the implemented it was
a complete and utter failure.
Word count: 305
I also watched Glee and stupid Rachel is going to break Finn's heart now that she's a finalist!
ReplyDeleteI know exactly what you mean. I'm not sure what's going to happen and I think it will be something extremely dumb. Plus, Quinn is leaving early so...I am not sure how much more of the show I am going to watch.
DeleteI know exactly what commercial you are talking about it and I don't get it either! It always sticks in my head though because it is very annoying with all the screaming!
ReplyDeleteI also saw that commercial and was left confused, which might be what they were going for but I would agree with you that it wasn't effective in making me want to shop at Macy's. It only made me want to question their sanity.
ReplyDelete